Selected work / independent practice

Different briefs.
Real decisions.

Brand systems, digital experiences and ideas built for a purpose — not portfolio filler.

01 — 03Identity
Digital
Art direction
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FOUNDER-LED PROJECTSCENTRAL EUROPE · SELECTED PRACTICE

The work, in context

These projects come from the founder’s independent practice and ongoing brand builds. They are not presented as commissioned work completed under the MYRKVA name; each project’s status and scope are described below.

IDENTITY + DIGITALPROJECT 01 / PULZ
PULZ — Děláme srdcem
STUDENT MARKETING INITIATIVE / ZLÍN

Dát studentům
první impulz,
aby šli do práce.

Malé rozpočty. Velké nápady.

Brand language / digital platformSharp signal red · near-black · warm white
01 / BRAND IDENTITY + WEBSITESTUDENT INITIATIVE

A first impulse.
Without the agency theatre.

PULZ is a student-led marketing initiative built around an honest promise: small businesses deserve thoughtful marketing without inflated agency overhead or fake guarantees.

The identity pairs a near-black canvas and warm paper tones with a sharp red signal. The heartbeat line is more than decoration; it becomes a repeatable graphic device for a brand that is about giving people their start.

THE BRIEF

Make the student-led model feel credible, energetic and transparent.

THE BUILD

Identity system, Czech-language messaging and a multi-page website with distinct paths for clients and students.

PositioningVisual identityWeb designContent architecture

A student project / concept initiative. The page does not imply an established agency or measured commercial results.

EVENT EXPERIENCEPROJECT 02 / CCBB
CAT CLUB BANSKÁ BYSTRICA

Mačky
v hlavnej
úlohe.

17—18 / 10 / 2026

Medzinárodná výstava mačiek

Cat Club Banská Bystrica exhibition sceneEXHIBITION / ARCHIVE / COMMUNITY
Print-led editorial directionPaper · sage · plum · exhibition red
02 / INFORMATION DESIGN + WEBREDESIGN PROTOTYPE

An event site that works
before, during and after.

The Cat Club Banská Bystrica redesign is organised around how people actually use an exhibition website: attending, exhibiting, finding documents and returning to past editions.

Instead of treating each annual show as a disposable announcement, the site connects current event information, exhibitor resources, gallery and an archive of previous years. The visual direction borrows from printed exhibition journals, with warm paper, editorial serif type and a custom rosette motif.

THE PROBLEM

Event information, forms and old editions need a clear, durable structure.

THE DESIGN

Multi-page architecture, event-led homepage, visitor and exhibitor routes, gallery and year-by-year archive.

UX / IAVisual designStatic multi-page buildArchive UX

This is a redesign prototype, not the club’s live production website.

PRODUCT + BRANDPROJECT 03 / FEJES
FEJES shield crest EQUESTRIAN ESSENTIALS / 01

THE
RIDGE.

Made to move.
Built for the in-between.

BURGUNDY / OAT / EARTH
FEJES winter vest, front view
THE RIDGE / FRONT
FEJES winter vest, back view
BACK VIEW
FEJES men's polo conceptFEJES women's polo conceptPOLO STUDIES / MEN + WOMEN
WINTER LAYER / DEVELOPMENT STUDYFUNCTION FIRST, ALWAYS
Apparel direction / early product developmentBurgundy · warm cream · muted earth
03 / BRAND BUILD + PRODUCT DIRECTIONIN DEVELOPMENT

Riding clothes for
more than the saddle.

FEJES is an independent equestrian apparel brand project focused on functional pieces that feel considered both at the stable and in everyday life.

The visual direction combines deep burgundy with warm cream and earthy neutrals. The current product focus, The Ridge, explores a practical winter vest with understated branding rather than loud technical styling.

THE IDEA

Build an equestrian label around versatility, utility and a quieter point of view.

THE DEVELOPMENT

Brand direction, web presence, product specification and early outerwear collection planning.

Brand directionE-commerce conceptProduct developmentArt direction

Founder-led brand project. The Ridge and wider apparel direction are still in development; these are product visuals from the FEJES project.

Next chapter

The next one should
be yours.

Have a real brief, a messy first idea, or a problem that needs a sharper point of view?

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